A Very Public Image
Many districts have worked with their state Office of Motor Vehicles or Department of Public Safety to offer Rotary-branded license plates. While the state retains some of the licensing fee, a portion is returned to the district's foundation (or another non-profit charity of the district's choosing). Not only does it get our image out in one of the most public ways possible, it let's you know that it's a fellow Rotarian in that car. And if we're all following the Four-Way Test, it is a surefire way to mitigate some of the road rage we're seeing out there.