When was the last time you surveyed your club members to find out what they thought about your club? It is so much easier to give existing members what they want out of their membership than to recruit new members. You can start with a Membership Satisfaction Survey and Membership Interest Survey, then act on the results. Clubs with an irresistible culture retain more members. Learn the key principles that successful clubs use to be engaging, inclusive, and inviting and how you can incorporate these principles in your club. After reviewing these survey results, head over to The Learning Center for a short, 10-minute “Transform Your Club Culture” video, prepared by Stephanie A. Urchick, RI president-elect, and Tom Gump, a past district governor. Learn the principles and apply the tips they recommend to create an irresistible club culture.