Bob Callahan, Jr., Z30  or  Jill Pietrusinski, Z31


Promote at the beginning of the Rotary year and encourage them to action the results of these assessments to improve their club’s health:










Promote year-round to highlight different ways members can make their experience more meaningful:


Promote to those interested in starting and supporting new clubs (DMCs), so new clubs receive the support they need to grow:









Encourage clubs to use existing content as an easy way to highlight new voices and ideas in their programming:


Encourage club leaders to think about how to put these concepts into practice:








Promote early in the Rotary year so the club and district leaders can plan for recognition opportunities:


Increase Our Impact

Increase Our Impact

People of Action are effective problem-solvers.

Let’s seek out new ways to translate our expertise into making a difference—in our communities and across the globe. We’ve made measurable impact through our leadership in the effort to eradicate polio. Let’s prove that our impact on the world has only just begun.

Expand Our Reach

Expand Our Reach

People of Action activate and inspire one another.

Let’s build connections and opportunities that will allow people who share our drive to do the same.

Enhance Participant Engagement

Enhance Participant Engagement

People of Action strive to understand the needs of others.

Let’s recommit to putting the needs, expectations, and growth of our participants at the center of all we do.

Increase Our Ability to Adapt

Increase Our Ability to Adapt

People of Action are inventive, entrepreneurial, and resilient.

Let’s stay true to ourselves and stay ahead of change in our next 115 years.

Rotary Resources

Membership Resources

Please note that some resources may require you to login to your MyRotary account.

Assess your club

Use these resources to see if your club is meeting members' needs and reflecting the community:

Engage current members

Use these resources to learn strategies that will keep members excited about Rotary:

Connect with prospective members

Use the strategies and ideas in these resources to connect with potential members:

  • — Welcoming younger professionals into Rotary is essential for us. Our digital kit will help you rethink membership and bring emerging leaders into your club.
  • —Take this Learning Center course to help draw prospective members, update your club's experience, and better highlight what it does well.
  • — Design your own club brochure using the template on Rotary's Brand Center. Choose images and wording to best represent your club.
  • — Show this presentation to prospective members or at your club's public events. Add content and images specific to your club, and have prospective member brochures available.
  • — Try these strategies to attract qualified members for your club.
  • — Give this brochure to prospective members so they can understand what Rotary is about and what sets it apart from other organizations.
  • — Working with prospective members is a delicate task. Find tips and ideas to determine whether membership would match their needs as well as your club's. Learn what you can do to ensure that prospects have a positive experience, regardless of whether they join.

Follow your membership leads

Many prospective members express their interest in Rotary through . If you are a club or district leader, you will receive an email alert letting you know if any of these prospective members have been assigned to your club or district. Check often — these prospective members are waiting to hear from you.

These resources can help you understand what to do with membership leads:

  • — This Learning Center course will show how a prospect experiences the membership leads process, and how club and district leaders can create a consistent, positive experience for prospective members.
  • — Find prospective members who want to get involved.
  • presentation — An in depth training tool for helping clubs and district leaders understand the entire process for managing leads.
  • How to Manage Membership Leads (for and ). Learn how to find and manage your online membership leads.
  • — This video explains the new membership leads process for clubs and districts.

Make new members feel welcome

Use these resources to celebrate new members, develop an orientation program, and get them involved early and often.

  • — This Learning Center course shows how to make your club's new members feel welcome, appreciated, and valued.
  • — Find ideas for engaging new members, getting them involved, and giving them a meaningful Rotary experience.
  • — Give this comprehensive overview of Rotary to new members or order it for club reference.
  • — Encourage members to get involved in their club, community, and the Rotary world for a more meaningful experience.
  • — Welcome new members to your club with Rotary essentials: Rotary Basics, Connect for Good, a What's Rotary? card, a Rotary magnet, and the Rotary Foundation annual report.
  • — Customize a certificate for your new members and present it to them when you officially welcome them to your club.

Develop your club

Find ideas for planning and strengthening your club in these resources: