If you joined us at the end of September in Memphis, you couldn’t help but be reminded of Rotary’s Action Plan. There were large “pop-up” banners throughout the main hallway, each featuring one of the four priorities in our Plan. But even if you weren’t, you can help your club increase its impact, expand its reach, better engage its members, and keep adapting to a changing world. All organizations, including our clubs and districts, are stronger when they develop and follow a strategic plan. Our members will be more satisfied and view their clubs and Rotary more positively if our leadership makes the effort to think and plan strategically.

Rotary’s Vision Statement: Together, we see a world where people unite and take action to create lasting change — across the globe, in our communities, and in ourselves.

Rotary’s four-point Action Plan:

1. Increase Our Impact. As People of Action we make decisions grounded in evidence. Let’s build the practices, infrastructure, and capacity needed to define, measure, track, and analyze data from our service projects in a much more effective way.
2. Expand Our Reach. As People of Action we are inclusive, engaging, compassionate, and ambitious on behalf of the world. Let’s share our values with new audiences, create new ways to bring people together to experience the power of Rotary, and prove we are an organization that’s inclusive, engaging, compassionate, and ambitious on behalf of the world.
3. Enhance Participant Engagement. As People of Action we create meaningful relationships across decades and continents. Let’s use every encounter as an opportunity to show people what Rotary can do for them as individuals and as members of our communities.
4. Increase Our Ability to Adapt. As People of Action we seek new perspectives and new ideas that can strengthen Rotary and create lasting change. Let’s work to create a culture of research, innovation, and willingness to take risks in your club to better serve your community.

Learn more in the Rotary’s Action Plan and You course. Email learn@rotary.org with questions.