In keeping with its three-year communications plan, the Board of Directors has voted to eliminate the annual presidential theme and logo process, starting July 1st, 2025. While each President may have an annual focus and a message decided upon by a workgroup, there will not be annual themes or logos. The workgroup will include members of the Executive Committee of the Board of Directors, the Communications Committee, and the Strategy Committee. Presidential materials will be available to participants at the International assembly and licensed vendors will be free to produce  presidential year-specific items.

This decision will enable Rotary to focus more clearly on the Action Plan and increase continuity and brand messaging. By using consistent and unified messaging and visuals to tell our story, we can increase public awareness and understanding of who we are and what we do. The logo above will be the last such annual theme logo.