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Goodbye Themes, Hello Messaging

Beginning  July 1st of 2025, each Rotary International President will promote an annual “message”, directly related to, and aligned with, Rotary’s Action Plan. There will no longer be a new annual theme or logo. A wider group of stakeholders, led by the Board of Directors‘ Executive Committee will approve the message. The first three years of messaging have already been approved, with President-elect Mário César Martins de Camargo set to unveil the first of these messages at the 2025 International Assembly and subsequent Presidents-elect revealing theirs at upcoming International Assemblies. Each President-elect will also reveal their presidential materials (colors, scarves, ties, etc.) for the upcoming year.